In aseason of exclusive firsts,the integrated resort expands its partnership with Scuderia Ferrari HP and unveils the South east Asia debuts of Lewis Hamilton’s lifestyle br and Plus 44 and premium n n – alcoholic blue agave spirit Almave )
KORANBOGOR.com,SINGAPORE-The pulse of race season will reverberate far beyond the circuit at Marina Bay Sands where the thrill of motorsport, the sophistication of luxury hospitality and Lewis Hamilton’s creative vision come together in an electrifying programme of first-in-region experiences.
Across September and October, the integrated resort will present two Ferrari show car displays, Ferrari’s first official luxury retail pop-up in Asia and the Southeast Asia launches of Lewis Hamilton’s lifestyle brand Plus44 (+44) and premium non-alcoholic blue agave spirit Almave.
“Marina Bay Sands shares with Scuderia Ferrari HP a passion for excellence and innovation,and our partnership has gone from strength to strength since 2023, thanks to meaningful and memorable experiences for fans to enjoy Formula 1 beyond the races. As Singapore becomes the epicentre of race-week excitement again this year, we are delighted to deepen this successful collaboration with a reimagined line-up of exclusive world-class activations that will capture the electric energy of the night race season and reinforce Marina Bay Sands as the ultimate lifestyle and entertainment destination off the track,” said Irene Lin, Senior Vice President and Chief Marketing Officer, Resort Marketing at Marina Bay Sands.
From 25 September to 25 October,Ferrari Lifestyle will make its Asia debut at The Shoppes at Marina Bay Sands.The immersive retail experience will showcase ready -to-wear, accessories, collectibles and design-led pieces that reflect Ferrari’s vision of contemporary luxury. The opening marks a significant milestone in Ferrari’s global retail expansion, following dedicated retail destinations in London and Milan, with New York set to open this fall.
The excitement begins even earlier with a Ferrari SF21 show car displayed at the Tower 1 Hotel Lobby and a Ferrari Testa Rossa J showcased at The Shoppes from 14 September to 12 October. These experiences form part of Home of Champions, Marina Bay Sands’ destination-wide celebration from 28 September to 11 October 2026.
Throughout the same period, the integrated resort’s three hotel towers and ArtScience Museum will illuminate Singapore’s skyline in Ferrari red nightly from 7pm, inspired by Scuderia Ferrari HP’s legendary racing heritage. Building on this celebration of performance, prestige and innovation, Marina Bay Sands will also partner with Lewis Hamilton to introduce +44 and Almave to Southeast Asia for the first time.
Lewis Hamilton, founder of +44 and co-founder of Almave, said: “I’m excited to join forces with Marina Bay Sands to introduce Plus44 and Almave to Team LH and audiences throughout Southeast Asia.
Singapore is a city that I always love returning to, and I’m grateful for the support from Marina Bay Sands in providing an incredible platform to bring these brands to life through memorable experiences.”
From 5 to 11 October, +44 will make its Southeast Asia premiere at The Shoppes at MarinaBay Sands. The limited-time pop-up will showcase elevated streetwear,including hoodies,tees,shorts, jerseys and a celestial camo tracksuit,together with exclusive accessories.
+44 will unveil a limited-edition capsule collection at its first Southeast Asia pop-up experience at The Shoppes
At the heart of the launch is a limited-edition streetwear capsule collection with renowned Singaporean artist Jahan Loh. Channeling the dynamism of racing culture through Loh’s distinctive Spaceman art, the collection reinterprets the visual language of racing through a distinctly Singaporean creative lens. Available exclusively at The Shoppes at Marina Bay
Sands and online at plus44.world, the clothing range is complemented by a bespoke Marina Bay Spaceport art collection.
Marina Bay Sands will also introduce Almave, the pioneering non-alcoholic agave spirit crafted in Mexico from real agave using traditional distillation practices. Co -founded by Hamilton and Master Distiller Iván Saldaña (Casa Lumbre), Almave joins Marina Bay Sands’ Zero Edit programme, which celebrates premium alcohol-free experiences.
Exclusive to the integrated resort for one year, Almave Ámbar, Almave Blanco and Almave Humo will debut through a curated collection of cocktails across the integrated resort.Guests can enjoy The Lewis,a signature zero-proof cocktail co-created with Hamilton,from 16 October 2026 to September 2027 at Bread Street Kitchen,CUT by Wolfgang Puck,estiatorio Milos,LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32,Spago by Wolfgang Puck,WAKUDA Singapore and Paiza Sky Residence.
The experience continues with The Almave Circuit,where bespoke Almave cocktails will beavailable exclusively at LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32,Spago by Wolfgang Puck,WAKUDA Singapore,Yardbird Southern Table & Bar and Paiza Sky Residence from 8 to 15 October 2026.
For more details on other Formula 1-themed activations on property, please refer to Annex A and https://www.marinabaysands.com/nightrace.